Ramirez, K.K.S. 2025. Influence of Promotional Tools Used By Coffee Shops In The Buying Decisions Of Consumers: The Case of the Case of Tuguegarao City, Cagayan. AIDE Interdisciplinary Research Journal . 13, 1 (Sep. 2025), 314–330. DOI:https://doi.org/10.56648/aide-irj.v13i1.210.